1000 Travel Advisors Volunteer to Support Jamaica’s Recovery

2026-02-10 - 13:27

Jamaica’s Minister of Tourism, Hon. Edmund Bartlett, warmly applauded the 1,000 travel advisors from Apple Leisure Group (ALG) who signed up to participate in volunteer initiatives across the island, underscoring the strength of Jamaica’s longstanding partnership with one of its most influential tourism companies. ALG is the leading North American travel, hospitality, and leisure management group. The volunteer commitment is part of the company’s continued engagement with the destination, with advisors contributing time and skills to community-based projects that support national recovery efforts. Speaking at a welcome event for ALG at RIU Montego Bay on Saturday, January 31, 2025, Minister of Tourism, Hon. Edmund Bartlett, described the initiative as a powerful demonstration of confidence in Jamaica and a meaningful investment in its people. “The decision by 1,000 ALG travel advisors to volunteer in Jamaica is an extraordinary show of solidarity and partnership,” said Minister Bartlett. “While not all were able to make this trip, it highlights the global support Jamaica continues to receive. I have committed to hosting these travel advisors on a phased basis, as it directly supports our communities and aligns with our broader recovery and resilience strategy for the sector.” Jamaica’s Director of Tourism, Donovan White, welcomed the initiative as a game-changer for destination advocacy and community impact. “Travel advisors are among Jamaica’s strongest ambassadors, and when they engage at this level, the impact is profound,” said White. “By volunteering on the ground, these advisors gain an even deeper appreciation for Jamaica’s culture, people, and communities.” The volunteer activities combine community uplift and the delivery of tangible benefits while fostering authentic connections between advisors and communities. Deputy Director of Tourism with responsibility for the Americas, Philip Rose,